– Welcome to Tom Ferry show. In these days we’re speaking aboutInstagram and fb reside to get more listings and someold university geographic farm that is gonna dominate. (techno music) good day, welcome to the Tom Ferry exhibit. That is episode three or four of our listing attractionseries sharing with you 16 of the 33 list enchantment techniques, we mentioned at thesuccess summit this yr.So i am curious, have you made a remark? Have you shared a few of this? What have you performed on? Get again to tomferry.Com or onYouTube, or anywhere you’re, and ensure you depart a comment. Let me comprehend, are yougetting worth from this? Do you wish to have more? Did you return to tomferry.Com? Did you download the entire goodies but? Are you imposing? Are you executing? Do you need more listings? Good, I’ve got four morefor you, right here we go. I might such as you to take into account the following, seem on the affect that Zillow studies have had on agent success. I’ve consumers in these days that literally say, "Tom, I’ve got 35, 42,107, 300 stories on Zillow and i’m getting come list me calls.That is without a doubt now not thestrategy it can be a collection you as much as have you ever respect thevalue of an endorsement, the worth of any one sayingI used your services, their offerings, they produce this outcomes, we would without doubt use themagain, this is 5 stars and they’re posting on thissite that we bought to drive to. So we started watching at this approach and a longtime friend KenPozek, excellent actual estate agent. He came up with thisconcept, so shout out to Ken. Where he stated, "What if Itook that equal overview approach "and really ask myseller to jot down a letter "to the neighbors as a justsold letter from your vendor "to all the neighbors endorsing you." i am gonna simply read you alittle little bit of the letter, however it’s gonna be here andyou go back to tomferry.Com and download a replica.You are gonna need to use this one. Verify it out. Whats up, neighbor, I simply wantedto ship you a quick word about our real property agent Ken Pozek, as you may also or may notknow we moved to Georgia for a job merchandising, weinterviewed three other sellers to promote our dwelling in Crystal Downs. We chose to work with Kenbecause his advertising plan was once more thorough thananyone else we interviewed. He proved that he had themost market abilities. The item that impresses most about Ken, was once his consistent communication,his negotiation skills, and his working out ofthe appraisal system. The bottom line as they go on to assert, if you’re ever thinkingabout promoting your home, you must absolutely supply Ken a name, here’s his contact data,mobilephone quantity and e mail. We have now loved dwelling here in North Hill and we will definitely leave out it. Thanks once more for makingit such a excellent situation. The individual’s identify and their deal with. The question is, did the homeowneractually write the letter? Of course now not. Becauseyou’re gonna say to them, you have got experienced earlier than,whats up, did you write a evaluate? They usually’re like, "Idon’t understand what to claim," so you prompt them a little bit, and you provide them the inspiration andthey’re like, "okay, good." in this case, imagineyou just bought the condominium, you closed the deal, they are pleased.You’re already considering I’mgonna ship out my simply offered, you wanna take it to the next level. You wanna to use the powerof that overview headquartered strategy to get more opportunitiesbefore someone else does available to buy. So that you go to your vendor,and you are like, "hiya, Sean, "thanks a lot for allthe sort phrases and i do know "we’re celebrating, we’reexcited your dwelling is sold. "How would you believe about writing a letter "that I might then mail on my behalf, "for you guys to everybodyin the neighborhood, "allowing them to recognize, justlike that Zillow review "that I asked you to do,so they are able to see the vigour "of what we do for persons." they’re either going to assert sure or no. When you did a nice job,they will say sure.Then you say, "I took thetime to draft anything "situated upon our experiencein working collectively. "The highlights, the thingsthat you mentioned quite mattered "to you, I’ve gone aheadand emailed you a duplicate. "could you simply reviewit, make any adjustments "and ship it again?" guess what, you do that,they’re going to go, tweak, tweak, bam, send. Now what do you do? You are taking that letter, you print it out. Together with your contact knowledge. It’s not to your letterhead. You don’t put it in anenvelope that is coming from Banana real property. You set it in an envelope that anyone of the neighbors would sendif they were sending out an announcement to the nearby. Hand addressed. Hand stamped. It is gonna get openedlike 80-90% of the time, hand addressed, hand stamped. You place that letter insidethere and bet what my pals your mobilephone goes to ring.Ken Pozek excellent on you friend. This is an first-rate,convenient to implement procedure in your subsequent simply bought. Very well, the subsequent one,speakme of simply bought, going historic institution to newschool, it is so strong at present what we will do with this little gadget. I need you to assume youjust offered this property. So that is property x, 1234 Banana avenue, you’re standing in front ofit, you set the offered signal on and also you go wait a minute, I are living in 2018, what do I need to do? I seize my phone.I’m going to Instagram if I haveone of my assistants there or a person on my workforce, I’mon one, they’re on an extra, facebook and Instagramsimultaneously and that i shoot a video. Whats up, it’s Tom Ferry,with Banana actual estate, i am standing in frontof 1234, Banana avenue. We simply offered this propertyand closed and you realize what the sellers are elatedbecause of our advertising plan. But we bought a trouble. We genuinely had over 3000people seem at this dwelling online and we had 127 potentialbuyers by means of the property, and wager what, we hadeight different offers. The challenge now is we gotone very completely happy new neighbor, but I bought seven different buyerscrying of their soup determined to find a residence in this neighborhood.So for those who or any individual youknow has any curiosity or thoughts of promoting in 2018 or 2019, and you’re concerned with a one get together show or a confidential displaying, justto see the patrons curiosity. You don’t need to clean up the house, you do not have got to redo the whole lot, there is no best properties on the market, the buyers i’ve, they are money competent. They obtained their loans in order. They are extraordinary individuals. They need to buy a housein this nearby. If you know any one oryou’re desirous about it, would you let me know, wouldyou send me a confidential message or call me at 5551-212-555-1212 and permit me to have myseven consumers come and seem at your home right away.Thanks again, guys. Oh, hello, mom. Hello. Sure, yeah, we did it. We bought it. They were relatively glad. Yep, thanks a lot. I’m without a doubt interacting withpeople as i’m doing this live. Here’s what’s exceptional, you will have to be doing thatevery time you’re taking a list, you will have to be doing itevery time you make a sale, on the purchase part, on the sellside would not make a difference. But if we wish to appeal to more marketers, you already know what I need to do? I now wish to take that, Iwant to head in and i wanna raise it on facebook in a five mile radius to each single character thatowns a house in that field. You could opt for age and all that enjoyable stuff and increase, and everyone inthe local instantly is aware of you’re the one, youlisted it, you offered it and also you received seven morebuyers, two extra patrons, whatever the number is.You do this my friends with a cellphone quantity or say DM me, or maybeyou’re tremendous advanced and you have got bought a Bitlylink that they can click on and go to a landing pageand fill out the form and do the conversion side,whatever you want to do, however this one, 100% no brain required. All correct, let’s go to number three. This one’s going to be precise, Sean we got to place up our complete record of everything we’re recommending. If you are a geographic farmer, you already know how valuable that is. You already realize thattoday a geographic farm for a listing agent isequal to if no longer bigger than their complete database whenit comes to come list me, and referrals, and opportunities, since you’re adopting 200,500, 5000, 10,000 folks in this group and you are becoming that hyper brand proficient. What I want to talk to you about today is a revitalization approach of your farm.So if you’re a longtimefarmer pay concentration. If you are because afarm for the first time, you follow this plan andyour mobile goes to ring. So we call it the domination crusade. Here is your to do record, A via G. So this obviously assumes,you could have obtained a property that you’ve got alreadylisted, so in the event you return from all of the matters we discussed up to now, we have now already given youa whole bunch of approaches to get a list in oneof these communities. So i’m assuming you gottalisting in the discipline, very first thing is, you do a direct mailpiece referred to as coming soon. We will provide you with samples,you’re going to see them you’re going to return to tomferry.Com, we will truly exhibit you allthese first-class distinct samples that you can make use of. So a coming quickly, hey, thisproperty is coming available on the market you are not able to give the addressbut which you can style of say on this discipline, maybeshow a snapshot probably not.Know your ideas in yourstate and on your providence. B, mail deal with listed, nowwe’ve secured the record this property is on hand,if you’re interested call. Then you definitely mail on open apartment invitation. Hey, we’ve acquired an open residence coming up we wish to help you learn about it. D you wish to have to mail a testimonialcard or a evaluation on a observe. So actually you’re taking areview from Zillow or Google or wherever you condominium yourreviews and you’re doing an endorsement of you as alisting agent, peculiarly, and your mailing it to thatentire geographic farm. Then what occurs? The property sells and also you do a just bought. However in case you received a cost reduction, that you would be able to ship that one firstthat’d be a bonus on my record.Mail the simply bought card,perhaps, the just bought letter like we just talked about. Then F you mail we havemore qualified shoppers than we’ve first-class houses on the market. Then the last one is,your mail a market replace. I know there might be someonelike, "Oh, my goodness, "Tom, that is a number of direct mail." yes, there’s this wonderfulthing happening right now as the arena switchesalmost completely to this these which might be doingdirect mail are killing it.Why? Seeing that believe about yourown junk mail correct now, external of the politicians, and fees, and even then the vastmajority of it has long gone away. So now it is an opportunity for you, mainly, doing a b cd e f g you’re literally you are doing this to them7,eight,9 occasions round one record, bet what they’re gonna recognize who you might be. They’re gonna comprehend what you do. They are gonna see your success, and bam, your geographic farm is revitalized. The lady, the extraordinarycoach that shared us, this technique with us, Eileen Rivera. She sincerely mentioned, "If youdon’t get a come record me name, "give up the business." if you do all of that and youdon’t get a come record me call, it can be professional, probably youshould have never gotten that checklist in the first situation.She was once adamant about it, considering that she’s like, "Tom,i’ve been doing this endlessly. "It makes it work each single time one "of my purchasers implements it." So that is quantity three. Let’s do the last one. I have been doing this for a very long time. There was a wonderfulagent in Beverly Hills, named Joe Babajian, i am dating myself, for all my associates on the West side, you take into account who i am speaking about. Joe figured out very early on, long before he and that i didsome coaching work together, that he truly had apresence available to buy, a brand that was establishedand at that time, he didn’t need to start a staff.He was once like, I don’t need a group. I don’t want to control humans. I simply wish to go on record appointments, take listings and promote houses. He had it very simplified in his intellect. So we talked about, how would you exit to the market delivervalue to a ton of marketers that if they’ve theopportunity to get a listing, they’d be extra … The possibility of themgetting it, in the event that they partnered with Joe Babajian, itwent through the roof.Guess what, it became probably the most bestlisting systems methods for a mega producing agent. So if you’re looking at thisright now, and you’re brand new, you perhaps asking yourself,good, who within the office or in my area would Ibasically, walk in and say, "this is Joe Babajian, he is my associate," and you cut up that firstlisting and then you do the geographic farmingcampaign that I just shared, and you do the livevideo after you promote it. You enforce all these things, however you just received toget that first listing. Perhaps you are partneringwith that rock star agent, in case you are that rock big name agent, you ought to be asking your self,how can i supply extra price to all these new retailers,emerging dealers, veteran retailers, that have might be felt likethey’ve lost just a little like a pizzazz on the market.They may be no longer as consistentwith their advertising, and you go to them, not withego, and this braggadocio. However just, "hey, if there’sever a time where I could be "of help, I’ve beendoing it with a number of agents "we partnered 50-50 andeverybody wins in the deal "and if i will be able to help you, leverage my manufacturer "and aid you get extra industry,i would be honored to do so." good, I’ve bought clients nowthat are around the globe that are doing salesmeetings of their administrative center the place they’re contributing,these are the things that we do and that is how we do it and listed here are somestories, and case stories, and examples, and they’recontributing to the sellers so every body will get betterand guess what happens, it’s stroll up afterwards and go, "I bought this $3 million listingand i’m now not precisely designated "how i will get it as my …"here is the story, what do you suppose? "they need me to scale down the commission, "i’m now not precisely specific." hi there, convey me in and let’s see if we canwork on it together. That, my friends is anothereasy, no brainer means so that you can win more listings. So we’ve got long gone through 12, Ican’t stay up for the comments. I are not able to stay up for the feedback. Let me know what you’re thinkingon the subsequent week’s show.We got four more for ya. Then we’ll be done with this and we are going to switch gears again and maybe thinkingabout your 2019 plan and how you are going towin in the fourth quarter. Just surroundings the tonefor what’s coming next. Thanks so much for observing. Share this with a pal ortwo, provide me plenty of feedback. I need more feedback ontomferry.Com on the blog, that’s the place all the goodies are. Or on YouTube, or on fb,or Instagram, or on LinkedIn, or on Twitter, i am there little one, let’s speak. Thanks a lot for gazing. Recollect, perpetually your process issues and now more than ever, yourability to record extra houses that’s what ideas. Howdy, i’m Tom Ferry, and i need to say, welcome to real estate. There is a pretty goodchance no person’s instructed you there may be an 87% failurerate each 5 years on this business andthere’s only two causes, agents wouldn’t have the tools and they don’t take the proper action.I will invite youto click the hyperlink under and get entry to the instruments soyou can win on this trade..